Last weekend, I was lucky enough to score an invite to Ipsy’s Generation Beauty cocktail party to kickstart the weekend of Generation Beauty LA. It was a great time, so I wanted to share photos from the event.
I also made my way to the actual convention/event that weekend for Day 1, held in downtown LA. The energy of the attendees was definitely palpable. Generation Beauty was a great space for consumers and the makeup-obsessed to interact with and meet their favorite beauty brands.
Generation Beauty isn’t as large of a venue as similar conventions like IMATS, but I was personally glad that the lines were more manageable. The event seemed to draw a different kind of crowd too, blog and vlog readers, rather than professionals. If you're interested, Generation Beauty NYC is coming up in October!
Have you attended Generation Beauty before?