For someone who has chronically chapped lips, I can promise that simply applying chapstick over and over again in the hopes of stopping and preventing peeling just doesn't work.
The smarter way to treat lips is to think of a facial: key being layers. Strip down the damaged layer to reveal untouched, baby-soft skin underneath by regularly incorporating a lip scrub/exfoliant/polish into your shower regime. That way you don't forget and the mess (especially with potted products) becomes a nonissue.
After your strip down is when you can pack on your best products for maximum results, like during a facial when they work super concentrated serums into your skin after the initial pore-opening cleanse.
Do you have any holy grail products for fighting winter lips?