I've been trying out It Cosmetics lately after I fell in love with the CC cream (review here) and I am officially a fan of everything they make!
They sent me the Superhero Eye Transforming Anti-Aging Super Palette which is amazing as it gives you such amazing colors for any look. I love the Foundation Eyeshadows which you can wear alone or layered under all the other colors. And you can see they break up the colors into "nudes", "neutrals" and "liners" so it makes it so easy to apply the perfect look. The colors are very pigmented and go on really smoothly. And they last all day!
My Everyday Essentials:
CC Cream - One of the best! Great coverage and the SPF 50 means I don't have to worry about additional sunscreen.
Brow Pencil - Gives just the right amount of product and with the pencil to powder formula it makes the application super easy. Oh and the spoolie brush on the other side makes it so I don't have to pack an extra tool.
Superhero Mascara - You gotta try this mascara, it's voluminizing and makes my lashes look longer!
Undereye concealer - if it's a minimal makeup day for me, at the very least I put this on to make the dark circles under my eyes go away.